Privacy Policy

Information we collect

We only collect information needed to process your orders and answer your questions:

• Contact details: your name, mobile number and email address.
• Delivery details: your shipping address, city, state and PIN code.
• Business details for wholesale orders: business name and GSTIN, if you choose to share them.
• Order details: the products, sizes, quantities and payment method you select.
• Messages you send us through forms, WhatsApp, phone or email.
• Basic technical data such as browser type and pages visited, which helps us keep the site working well.

Payment information

We do not collect or store card numbers, UPI PINs or net-banking passwords on this website. When you pay by UPI or bank transfer, the payment is processed by your bank or payment app under their own privacy terms. We only record that a payment has been received against your order.

How we use your information

We use your information to:

• Process, confirm, pack and deliver your orders.
• Send order updates, invoices and delivery tracking.
• Handle returns, exchanges, refunds and customer support.
• Prepare wholesale quotes and GST invoices.
• Prevent fraud and meet our legal, tax and accounting obligations.
• Share new arrivals or offers, only if you have asked to hear from us. You can opt out at any time.

Sharing your information

We never sell or rent your personal information. We share it only where needed to serve you:

• Courier and logistics partners, who receive your name, phone number and address to deliver your parcel.
• Payment, banking and accounting service providers, to process payments and refunds.
• Government or law enforcement authorities, where required by law.

Cookies & local storage

Our storefront uses your browser's local storage to remember your cart on this device, so your selection is still there when you return. We do not use this to track you across other websites. You can clear it at any time from your browser's site data settings; this will empty your cart.

Data security & retention

We use reasonable technical and organisational safeguards to protect your information against unauthorised access, loss or misuse. Order and invoice records are retained for as long as required under Indian tax and accounting laws. Other information is kept only as long as needed for the purpose it was collected.

Children's privacy

Although we make clothing for children, this website is meant to be used by parents, guardians and businesses. We do not knowingly collect personal information from children. If you believe a child has shared personal details with us, please contact us and we will delete them.

Your rights

In line with the Digital Personal Data Protection Act, 2023, you may ask us to access, correct, update or erase the personal information we hold about you, or withdraw consent to marketing messages. To make a request, contact us using the details on our Contact page. We will respond within a reasonable time.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page with the date it was last updated.

Contact us

For any privacy questions or complaints, please reach our customer care team through the Contact page or on WhatsApp, Monday to Saturday, 10 am to 6 pm IST.